Succeeding with Startup Marketing
Startups usually work with very limited funding so spending on marketing becomes a low priority. But without marketing, how will potential customers know about your product or service? And even if you...
View ArticleThe Five Things Every B2B Cold Email Needs to Have
It’s tough making connections and reaching out through cold emails. How do you let your voice be heard through all the noise? Here are some ways to warm up those cold emails, helping you take that...
View ArticleTips for Developing an Effective B2B Marketing Strategy
Developing an effective B2B marketing strategy is an important step for any business, whether you’re a fresh startup or a seasoned corporation. Here are some tips to help you out while defining your...
View Article$175,000 in Cash and Prizes at 8th Annual Lion’s Lair in Hamilton
With over five hundred attendees to celebrate along with them, 2018 Lion’s Lair winners collected over $175 000 in cash and in-kind prizes recently in Hamilton. The gala event was a celebration of the...
View ArticleExplore New Buyer Personas Methodically
For a startup doing B2B sales, identifying the right company and then person to target in that company to sell to is difficult, but there are ways in which you can explore new buyer personas...
View ArticleStaying Organized in Sales Working with Clients
Staying organized in any role is key to success, however when you are working with different clients it can be overwhelming. These are the tools that I use on a daily basis to stay organized in sales....
View ArticleFounders Make the Best Salespeople
I truly believe that founders make the best salespeople. We work with many founders through our fractional sales offerings and my founder-led sales training, so I say it often. Many founders are...
View ArticleImportance of Setting Realistic Sales Goals
Startups and even growing companies can often forget the importance of setting realistic sales goals when trying to grow in the B2B space. Very few companies go viral and experience explosive growth....
View ArticleKeeping Up with Google and AI Search
Trying to handle organic visibility while keeping up with Google and AI search changes can feel like chasing a moving target. As a marketing manager, I’m always looking for ways to help my clients get...
View ArticleB2B Marketing Analytics in GA4: How We Uncovered Our Real Audience
When I was preparing to present our B2B marketing analytics from Google Analytics 4 (GA4) at our upcoming VA Partners team meeting, I was excited. Total website traffic was way up, the charts were...
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